The key with multichannel is to offer native commerce opportunities across channels. It’s not enough to simply market products. If a user abandons cart on Leesa’s site to see if they can find a cheaper product on Amazon, Leesa remains top-of-mind with its sponsored search result: Users who opt-in receive a series of emails aimed at converting first-time buyers.Ĭlick “Finish Shopping” and the user is sent back to the cart they abandoned with the $100 discount automatically applied:Įmail and on-site operate in tandem the two feel like a single channel. In this instance, let’s say a user selects a mattress, adds it to cart, but abandons before purchasing.īefore bouncing, the user sees a “$100 off” CTA pop up accompanied by an email opt-in giving Leesa permission to target the user later: Ignoring the offer and browsing the site results in a second overlay.
First, a welcome message with a “$100 off” offer with a subtle seasonal touch:
Online mattress seller Leesa executes a multichannel marketing approach like this:įirst-time visitors without existing accounts are presented with two overlays. Learn more: How to Build an Effective Multi-Channel Retailing Strategy How does multichannel retail work? Once it’s clear which channels resonate best with your target market, you can optimize marketing in those channels to maximize sales. On the outer rim of the wheel are your customers where each channel offers a separate and independent opportunity to purchase. At the center of the wheel is your product (i.e., a sale). Think of multichannel marketing as a wheel with spokes. It’s flexible but expects brands to behave in the confines of the channel. Multichannel blends the customer experience and gives consumers choice to engage on the channel they prefer. Unsubscribe any time by clicking the link in our emails. By submitting this form, you agree to receive promotional messages from Shopify.
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